Threadform; Design, function, aesthetics. Quality.
Emma Lloyd has designed and produced textiles from a young age; as a teenager designing and making her own clothes and after art college producing bags, hats, clothing, curtains, covers and woven textiles. Her first label ‘Bag Lady’ was launched in 1995. This led to working on larger, more structural projects gaining extensive practical experience in textile architecture and engineering. With over 33 years experience of pattern cutting and machine sewing under her belt, Emma created Threadform in 2004. Since then custom designs have been the only way to go.
Understanding the nature of textiles, drape and form
For some people, the translation of an idea on paper into something tangible is a daunting step. When that something measures upward of 40m in circumference it becomes mind blowing. For Emma this challenge makes it all worth while. The engineering involved at this scale takes textiles to a whole different level. It demands a experienced understanding of the nature of textile drape and form. Emma calls this soft architecture; the translation of natural geometry into simple, inherently beautiful structures.
Threadform canvases may be simple or extremely complex depending on your requirements. Whatever the design brief the outcome will ring with quality; of design, of function, of tailoring and not least aesthetics.